If you have a passion for paper and stationery items, or maybe you enjoy making your journals, cards, or other paper products.
If this is your reality, then you might as well make some paper off that hobby of yours.
Nevertheless, starting a business around your hobby can be a daunting task, but we have everything you need to know about making it a profitable venture.
In this article, we explore how you can transform your paper-making hobby into a money-making business.
Identifying Your Market
The first step in starting any business is identifying your market and creating a unique brand around that identity.
This means knowing your target market (type of customers) and developing a distinct identity for your business, such as a name, logo, and overall aesthetic.
The stationery industry is diverse and ever-growing, with three main types, namely: wedding invitation business, personal stationery business, and commercial stationery business.
The wedding invitation stationery business is mainly for event stationery, like menus, escort cards, and invitations, of course.
This is generally the luxury end of the industry, with larger cheques and providing more practical experience.
Commercial stationery involves everything from art prints to greeting cards.
In this niche, you’ll sell your products wholesale to resellers or individually to direct consumers. You will make many small sales, albeit at cheaper rates, making volume your best friend.
Personal stationery business involves items like note cards and branding. This type of stationery business will be perfect for you if you prefer working one-on-one with your clients. It gives you more freedom, as you end up working for a small number of clients.
It is important to specialize in a particular stationery business niche; as they say “a jack of all trades is a master of none.”
It is best to find your ideal market, as this will help you market your stationery business well.
Funding Your Stationery Business
After identifying the stationery business path you want to follow, the next step will be finding the initial capital investment to start the enterprise.
There are different ways you can fund your stationery business, most people start with their savings.
But if you don’t have enough saved up, you can get crowdfunding or get a personal loan to cover the initial costs of starting the business.
Using a Personal Loan for Stationery Business Expenses
A personal loan is money borrowed from a financier to use for personal purposes, including financing a business.
These loans are typically offered by banks, online lenders, credit unions, and personal finance companies like SoFi.
Personal loans have an advantage over traditional bank loans because they are easier to obtain and have less strict conditions, making them more readily available and widely accessible.
Another advantage is the faster turnaround time. It will take a shorter amount of time to process your funds than with a traditional bank loan.
To use a personal loan to finance your business, you need to create a budget and estimate your expenses. This includes the cost of equipment, supplies, inventory, and marketing expenses.
Once you have a clear idea of your expenses, you can then apply for a personal loan that matches your needs and financial situation.
Conduct enough research and compare interest rates, repayment terms, and eligibility requirements from different financiers.
After securing the funds for your stationery business, it’s time to focus on building a successful venture.
This includes offering high-quality products, providing excellent customer service, and marketing your brand effectively.
It’s important to note that you should avoid missing your payments on your loan as you will be penalized and it will hurt your credit score.