Every piece of printed collateral requires something to print on in the first place—but that hardly means that every type of paper is the same. Choosing a paper stock is one of the most important parts of planning a print project; it determines the imprint methods you have access to, not to mention the colors and other elements that will complement your design.
It’s important to note that different types of stocks don’t necessarily need to be manufactured in a drastically different way to have a noticeable difference in appearance or texture. The key difference for many stocks is in the finish, determining whether the paper is smooth or rough, glossy or matte, and so on.
The right stock can add plenty of interest to any design, stimulating the audience’s visual and tactile senses. Here are a few intriguing options you should be aware of.
1. Linen
Coated with a texture that provides the look and feel of woven linen cloth, this paper stock provides a more personal and intimate touch to your project. It’s evocative of elegant décor, giving the piece a sense of prestige.Linen stock is best used for stationery, invitations, and business cards. Consider pairing it with extras that convey a similar elegance, such as a wax seal or some strategically placed foil stamps.
2. Felt
Felt paper stock has a softfinish reminiscent of pressed fabric (but much sturdier than regular felt). This finish makes it very good at holding ink, so it’s an especially popular choice for printing photographs or illustrations. Similar to linen, you’re likely to see it used in elegant, formal settings, such as for designing wedding invitations, greeting cards, or special announcements.
3. Vellum
Traditionally, “vellum” is used to refer to translucent paper made from the skin of a calf or lamb—but it can also refer to traditional paper with a rough, leather-like finish.Keep in mind that many manufacturers will also use “vellum” in reference to translucent paper (similar to tracing paper). This type of stock can also be printed upon, though it’s a bit tricky due to its delicate structure. You’re most likely to see this type of vellum as an overlay in an invitation, a wedding program, or similarly formal occasion.
4. Kraft
Rather than simply including a unique finish, kraft paper (also known in common parlance as “brown bag paper”) is truly distinctive in the way it’s manufactured. It’s made from recycled wood fiber, giving it a woody, naturalistic appearance. It’s also easy to recycle, making it one of the most eco-friendly options when picking out a paper stock for printing.That makes it particularly useful when promoting a “green” brand or all-natural product. Kraft paper is also especially strong, making it an excellent option for packaging.
Picking out a paper stock might not feel like the most exciting part of designing printed collateral, but it is an essential step that shouldn’t be taken lightly. If you’re not sure what type of stock will work best with your particular project, don’t be shy about asking a professional for assistance.
